Events and experiential marketing used to be limited to events we held at the sales offices and model homes. Today the world has changed and the social media phenomenon provides all of us with the opportunity to market in new and powerful ways. Can one person create a buzz ... absolutely! Can an organized group of sales and marketing professionals make a huge impact ... more than ever before! Take a look at these techniques and think outside of the box ... how can you make a difference?....how go you bridge the gap?
7 Online Techniques to Improve Offline Events
Today,
events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. Furthermore, events are a useful technique for developing stronger inbound connections. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform. Holding events or taking to the
streets makes it easier for marketers to directly connect their brands with their prospects and customers.
That said, making sure you connect these offline events with your
inbound, online platforms is crucial. Using online channels can not only help you promote your event in advance, but it can also motivate attendees to engage more deeply with your event during and after it takes place.
Here are some helpful techniques you can use to connect an offline event online before, during, and after the event actually takes place.
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