What was once known as a "sales professional" is fast becoming "required to be" a marketing professional. And for those of you who are ready to evolve, you can thank the social media revolution for that! Facebook's new metrics and advanced advertising functionality means a number of important things for marketers. Think of the many ways you can utilize Facebook's new 'People Talking About This' feature.
According to research conducted by Nielson, when Facebook users see their friends’ names Facebook social ads, they’re twice as likely to remember the message and four times more likely to buy the product. Sounds like a traffic opportunity to your community!
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Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature
And the
Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API.
Let's dive right into what these new features are and what they mean for marketers.
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